Jitterbug Smart is GreatCall’s answer to all the senior market that want an easy to use smartphone.
When I joined GreatCall, the 2nd version of the smartphone just launched. One of my primary responsibility was to continue the UX and UI evolution of the smartphone. I brought a user-centered design approach to this mission. I needed to understand why and how I could help the end user use the smartphone more effectively.
Each generation ran into new challenges with our handset OEM, Google and our own development timelines. Despite the setbacks, we succeed and have products out in the market making customers happy.
I work cross-functionally with all teams related to the project, including product development, marketing, brand, customer care and others. I document the full end-to-end experience with screen flows for each app and process. Each step has it's own set of approval and deliveriables to the approperate team.
The 5th generation is now avalible, The Jitterbug Smart 2 - the simplest smartphone ever.
All documentation is protected by a non-disclosure agreement (NDA) with GreatCall Inc.
To see more about the phone please check out the link!
Links to online prototypes we tested with real user prior to launch: (Use Chrome or use the ProtoPie app for the full experience.)
5 generations of Jitterbug line of smartphones.
YES! It's Launch Day for the Jitterbug Smart2